At sipsynergy, we’ve made a conscious and determined decision to work with fewer partners, to benefit both the partner and the end customer. Our business model is committed to driving profitable business through strategic partnerships. And here’s why.
Hosted collaboration is growing quickly because it’s a good and logical fit for many businesses, both small and large. As a channel partner, you want to provide your clients with the right services, but can’t always supply them yourselves. So, you are faced with finding an appropriate service provider. But what criteria constitutes the right service provider for you?
Synergy, quality, value, service. The list goes on, but it boils down to delivering dependable and profitable services that ensure an excellent customer experience. And why would you want to partner with someone who gives you and your customers a less than fantastic experience?
One key contributor to this challenge is the volume of partners. We’re convinced that, whilst a provider might have greater reach through more partners, this rarely translates to better a service or experience.
Our philosophy is simple: By limiting the number of partners we work with, keeping things ‘exclusive’, we can achieve better results.
Getting stuff done
We make sure it’s never a ‘no’, and always a ‘let’s make this work’. With fewer partners, we can devote more time and resource to helping you. We’re more scalable and flexible because of it, giving you access to the decision makers in seconds, not days.
Making things easy
Our white labelled service is more than just putting a logo on a brochure. Although we offer ‘ready-to-go’ assets, our goal is to understand what you want to say to your customers, and customise our collateral with your brand so it works for you. Want to target a specific vertical? Great! Let’s chat about the messaging and activities and let’s take it to market.
Training and support
We’ll train not only your sales team, but also your pre-sales teams, your post-sales teams and those in sales operations and finance to ensure a successful launch. Oh, and complicated agreements and certifications to become a partner? We don’t do that either. And once a solution is implemented with your customers, our 24/7 support desk are there should something not go to plan.
Strategy for growth and profitability
Working on a one-to-one basis, we make sure our solution isn’t simply a bolt on to your business, but an integrated go-to-market strategy for growth and profitability. By understanding what you want to achieve for yourselves and your customers, our technical and marketing teams can make sure that the sipsynergy solution creates genuine differentiation, which in return makes for happy customers and profitable business.
Dedicated resource from soup to nuts
It’s a simple equation; if we can help you be successful, then we will be too. By creating a dedicated, nominated team around you, you’ll always know who you’re dealing with, how best to reach them, and who else is available to support you. So, say goodbye to queuing and repeatedly explaining your requirements to strangers, and say hello to a faster, more informed business partnership.
Maintaining the opportunity market
There’s enough competition around already, so why make it worse with more partners? We’d rather have fewer ‘great’ partners than hundreds of ‘ok’ ones. Developing the right partnerships with the right businesses, creating insight and opportunity for sustainable growth and lead generation is what we’re about. Valued partners should never be locked in destructive competition which only serves as a race to the bottom for your margins. Where’s the fun in that for any of us – customers included?
For Cisco partners…
Whilst there are a lot of Cisco partners out there, it’s surprising how few Cisco hosted communication solutions are available to them. Sipsynergy’s HCS platform is a natural fit for Cisco channel partners looking to offer enterprise-class hosted communications to complement their existing Cisco portfolio and customer base.
It’s refreshing to be in a position where we have a relatively small number of fantastic partners who offer our services to compliment and differentiate their own value in the market. Will you be the next? We hope so, but there isn’t room for everyone, not even close.