sipsynergy has announced the appointment of Toby Gold as Chief Executive Officer and Tom Kelly as Chairman. Taking up their positions with immediate effect, the two new senior hires are charged with accelerating the company’s growth and customer base, following a recent £2.75m investment from YFM Equity Partners (YFM).

Toby Gold has spent the last 25 years in the UK IT industry and has held management and executive roles at a number of hardware, hosting and cloud services companies. Gold joins sipsynergy from Dell Software where his most recent role was Director of Northern Europe.

Commenting on his appointment, Gold explained, “I can’t wait to put all of my experience to great use as we continue enabling our reseller partners. As Tom and I take up our positions at the company, this new round of investment from YFM will enable sipsynergy to further expand its market leading products.

“Through its unique partnership with Cisco, working through resellers into SMBs, sipsynergy has created one of the first white labelled UCaaS ‘Business in a Box’ solutions. This has enabled partners to deliver their own branded Enterprise class collaboration solutions to small to mid-sized businesses.”

Industry veteran Tom Kelly has more than 30 years experience in the UK IT and communications channel, during which time he has held senior management positions in a number of organisations. This included a 10-year stint as Managing Director of Logicalis UK where he helped transform the company into one of the UK’s largest Cisco Managed Services partners.

Tom Kelly, newly appointed Chairman of sipsynergy, added, “The company has its sights firmly set on conquering the SMB space. We’ve created a cloud-hosted solution that provides a range of great communications technologies at an aggressive price point, which we’re taking to market through a growing partner base of IT and telecoms resellers and managed service providers.

“It’s a great time to be joining sipsynergy alongside Toby, there’s excitement running through the organisation as it enters what we’re looking to be a period of sustained growth, following this substantial new investment from YFM.”